Welcome, today, we'll explore five dynamic prompt patterns that can revolutionise your marketing efforts. Let's check in to success!
1. The Guest Experience Storytelling Pattern
This pattern helps create engaging narratives about the guest experience, perfect for social media and content marketing.
How to use it:
Craft a compelling story of a guest's experience at our [type of property]. Include:
1. The guest's background and reason for visiting
2. Their first impression upon arrival
3. A unique or unexpected positive experience during their stay
4. Interaction with staff that exceeded expectations
5. A local adventure or discovery made possible by the stay
6. The lasting impact of the experience on the guest
Use this pattern to create relatable content that showcases the unique experiences your property offers, encouraging potential guests to imagine themselves in the story.
2. The Amenity Highlight Pattern
This pattern showcases your property's unique features and amenities in an engaging way.
How to use it:
Describe our [specific amenity] in vivid detail. Include:
1. The amenity's unique features or design elements
2. How it enhances the guest experience
3. Any interesting history or fun facts about the amenity
4. Quotes from guests who have enjoyed it
5. How it compares to similar amenities at other properties
6. Seasonal or special uses of the amenity
This pattern helps create compelling content for your website, brochures, and social media, highlighting what makes your property special.
3. The Local Area Guide Pattern
This pattern helps create valuable content about the local area, positioning your property as a gateway to unique experiences.
How to use it:
Create a guide to [local attraction or activity]. Include:
1. Brief history or background of the attraction
2. Why it's a must-visit for travelers
3. Best times to visit and insider tips
4. How to get there from your property
5. Related activities or nearby attractions
6. A personal recommendation from a staff member
Use this pattern to create blog posts, social media content, and in-room guides that add value to the guest experience and showcase your local expertise.
4. The Seasonal Package Creator Pattern
This pattern helps design attractive seasonal packages to boost bookings during different times of the year.
How to use it:
Design a [season] getaway package for our property. Include:
1. A catchy name for the package
2. Accommodation details (room type, length of stay)
3. Seasonal activities or experiences included
4. Food and beverage offerings tied to the season
5. Any special amenities or perks (e.g., spa treatments, welcome gifts)
6. Pricing strategy and promotional ideas
This pattern allows you to create targeted offerings that appeal to specific guest interests and take advantage of seasonal attractions.
5. The Guest Persona Pattern
This pattern helps create detailed guest personas to target your marketing efforts more effectively.
How to use it:
Create a detailed persona for a target guest of our [type of property]. Include:
1. Demographics (age, occupation, income level, family status)
2. Travel preferences and habits
3. Motivations for choosing our type of property
4. Pain points in typical travel experiences
5. Expectations for their stay
6. Preferred booking channels and influences on decision-making
Use this pattern to tailor your marketing messages, choose appropriate channels, and improve your offerings to meet specific guest needs.
By incorporating these AI prompt patterns into your marketing toolkit, you can create more targeted, engaging, and effective hospitality marketing campaigns. Remember, the key is to continually refine your approach based on guest feedback and performance metrics. Now, go out there and market your property like the hospitality star you are!