Logos (n) - 1580s, "the divine Word, second person of the Christian Trinity," from Greek logos "word, speech, statement, discourse," also "a computation, account," also "reason, judgment, understanding," from PIE *log-o-, suffixed form of root *leg- (1) "to collect, gather," with derivatives meaning "to speak," on notion of "to pick out words." The Greek word was used by Neo-Platonists in metaphysical and theological senses involving notions of both "reason" and "word" and subsequently picked up by New Testament writers
The Power of a Logo
Every great business starts with a logo. Think of it as your company's face. It speaks to your customers before you do. A logo is not just art. It is the identity of your business.
The logo that appears on this website comes from music. It’s a derivation of the “in-between” interstitional notes, the space that exists between, and is on the boundaries of creativity. It’s based around the philosophy of Deleuze and Guittari, and is the culmination of many hours of research. And it just so happens to look like a swing note, and an upside down golf club, so it resonates nicely with my interest in golf.
Branding: More Than Just a Name
Branding goes beyond logos. It is the voice and tone of your business. It includes colors, fonts, and the way you communicate. A strong brand tells your story. It sets you apart from competitors.
My story pertains to me. So, it’s art based, rhizomatic (educational), creative, outdoors, nomadic and experimental, like me. It’s the best representation of me, which makes it unique.
Everyone has a backstory. And everyone has a logo and brand. In my opinion, it means going deep. Philosophical, and outside your comfort zone, for it lies in the “in between” space.
The clothing, posters and branding created on this website, are me. And they provide insight about me.
Why Digital Marketing Matters
In today's world, being online is a must. Digital marketing helps you reach more people. It includes social media, websites, and email campaigns. This is where you tell your story and engage customers.
It’s where you experiment, engage, invite and play. Your customers, like you are looking for engagement and that might be educational. So, sharing is key. And fun is a must imho.
Getting Started with Your Logo
1. Know Your Business: Understand what your business stands for. What you stand for. What’s important, what’s not, and the vibe you wanna cultivate.
2. Research: Look at competitors. Innovators. Trends. And the future.
3. Design: Keep it simple. Make it memorable. Sketch it out. Keep a diary.
4. Test: Get feedback from potential customers.
Building Your Brand
1. Create a Voice: How do you want to sound to your customers? Friendly? Professional?
2. Choose Colors and Fonts: These should reflect your business’s personality.
3. Be Consistent: Use the same colors, fonts, and voice everywhere.
Digital Marketing Basics
1. Social Media: Choose platforms where your customers are. Post regularly.
2. Website:Make sure it’s easy to navigate. Update it often. Keep iterating.
3. Email Marketing: Send updates to your customers. Keep them engaged. Ask for feedback, ideas, suggestions.
Putting It All Together
Start with a clear logo. Build a consistent brand. Use digital marketing to spread the word. Stay true to your business’s identity. This is how small businesses grow.
Remember, every big brand started small. Your journey begins here.